1. Does Google charge a fee to a new advertiser? Yes, Google currently charges $5 to activate a new account. The other platforms (Bing, Facebook, LinkedIn) charge nothing to set up an account.
2. What is the minimum monthly spend? There is no required minimum. BUT, in order to be competitive, you should be willing to spend the amount required to get impressions (meaning, to get your ad to show on the search results page).
3. How much do I have to spend to be competitive? That is a very big question! It depends on many factors. If you’re interested, we can do an analysis and make some recommendations for you. There are strategies for getting paid search traffic to your site without having to go directly up against your larger-budget competitors. Google Adwords is not the only option and the truth is, it’s not ideal for every type of business. Adcenter (Bing/Yahoo) tends to be less expensive. Facebook has some really interesting capabilities for targeting a very specific audience and clicks are generally less expensive than Google and Adcenter.
Many businesses try the do-it-yourself approach to PPC and most make very costly mistakes. We can help you avoid those mistakes, work with you to set goals and make sure you’re getting a good return on investment.
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